About OooBooGoo
A name invented on purpose.
The name OooBooGoo was created deliberately - with no prior definition, no existing brand baggage, and no inherited expectations. That blank canvas is the point.
Philosophy
Why we exist.
“OooBooGoo exists because we believe there are problems no one else is thinking about solving.”
Creativity, ingenuity, and a strange desire to fix what's broken drive everything we build. We operate at the crossover between media and technology - where operational depth meets software thinking - because that's where the most interesting, most overlooked problems live.
We don't fit neatly into existing categories, and that's deliberate. The work we do spans media consulting, creator infrastructure, software development, and experimental products. The thread connecting all of it is systems thinking: understanding how things actually work, and then making them work better.
Operating Structure
How we're organised.
OooBooGoo Inc. is the incorporated umbrella entity. Two operating brands work under it:
Primary operational entity
SHAP Media Group
The media consulting, production, and strategic communications arm. This is where the company generates revenue through direct client engagements - livestream consulting, creator coaching, podcast development, and content strategy.
Learn more →Flagship software product
Rede.fm
The creator preparation and production platform, currently in limited release. Rede.fm is the long-term software product - a SaaS system for creators, broadcasters, podcasters, and live show producers.
Learn more →How We Work
Principles.
01
Systems thinking first
Every product and service we build starts with understanding the system around the problem - not just the symptom.
02
Creator-centred design
We build for the people doing the creative work. Their time, attention, and context are the resources we protect.
03
Media and technology as one discipline
The best work happens at the intersection. We don't treat media strategy and software engineering as separate concerns.
04
Privacy by default
We collect the minimum necessary to operate. Creator data is never sold, profiled, or shared with third parties for commercial gain.
05
Operational honesty
No vaporware. No "coming soon" theatre. Products ship when they're ready - and we describe them accurately until they do.
06
Long-term over growth metrics
We are an independent, self-funded operation. That means we optimise for quality and longevity, not for round-trip investor cycles.
Company Information
Legal details.
Legal name
OooBooGoo Inc.
Business type
Technology & Media Company - Software Development, Media Consulting, Creator Infrastructure
Registered address
7805 Bayview Avenue, Suite 217, Thornhill, Ontario L3T 7N1, Canada
General inquiries