SHAP Media Group
Operational media expertise for creators who are building something real.
SHAP Media Group is the consulting and production arm of OooBooGoo Inc. We work with creators, media organisations, and brands that need more than advice - they need systems that actually operate. Our work is grounded in real-world experience: understanding how communication works under pressure, how trust is built over time, and how to build a media presence that holds up.
Who We Are
Built on 20 years of real-world communication.
SHAP Media Group was founded by Sean Shapiro - a former police officer and media relations specialist with over two decades in public service and strategic communication. Sean built his reputation transforming how the Toronto Police connected with the public online, developing the systems and voice that let a large institution communicate with clarity and trust at scale.
That background shapes everything about how we work. Public service teaches you that communication isn't just messaging. It's credibility. It's trust built in real time, under real pressure, with real consequences. We bring that same discipline to every client engagement - whether that's a podcast launch, a brand's social strategy, or a complex production build.
We don't do fluff. We don't do cookie-cutter. We work with clients who want content that's clear, authentic, and built to actually connect with the people it's meant to reach.
20+ years
Public service and strategic communication experience
Trust-first
Every engagement starts with credibility, not just content
Operator mindset
Systems that work under real conditions, not ideal ones
North America
Working with organisations and creators across the continent
Services
What we do.
Every engagement begins with understanding the full context - the creator's goals, their current operations, their audience, and the constraints they're working within. From there we design systems that fit, not templates borrowed from someone else's playbook.
Livestream Consulting
End-to-end production strategy for live broadcasts - from technical setup and platform selection to show structure and audience engagement systems.
Creator Coaching
One-on-one and group coaching for creators building a sustainable media presence. Covers positioning, cadence, format, and growth strategy.
Podcast & Broadcast Development
Concept development, format design, launch strategy, and ongoing production support for podcast and broadcast properties.
Social Media Systems
Building repeatable, operationally sustainable social content systems - not one-off campaigns, but workflows that scale with a team.
Strategic Communications
Messaging architecture, narrative development, and communications planning for organisations, brands, and individual voices.
Content Strategy
Channel strategy, editorial planning, content operations, and measurement frameworks built around actual business objectives.
Production Direction
Creative direction and production oversight for video, audio, and live productions - from pre-production planning through final delivery.
Drone Photography & Videography
Aerial and dynamic ground-level visuals for brand content, event coverage, and location shoots. Cinematic perspectives that ground-based production can't reach.
Voiceover & On-Air Presenting
Professional voice talent and on-camera presenting for broadcast, digital, and corporate productions. Delivery that sounds as intentional as the content it serves.
On-Air Personality & Hosting
Experienced hosting for radio, television, live events, and digital media - bringing authority, warmth, and presence to any format.
Media Systems Audits
A structured review of existing media operations, tooling, and workflows - with a clear written report and prioritised recommendations.
Who We Work With
The right fit.
Independent creators
Podcasters, streamers, YouTubers, and multi-platform creators scaling past the DIY stage.
Business owners & entrepreneurs
Building a public voice, a content strategy, or a media presence that supports their business goals.
Media organisations
Newsrooms, editorial teams, and broadcast groups building digital-first production capacity.
Brands with a voice
Companies developing original content, executive communication programmes, and owned-media properties.
Speakers & thought leaders
Individuals building a public presence through keynotes, podcast appearances, and digital content.
Professionals in transition
People moving from institutional or public-sector roles into the creator or media economy.
Other Ventures
Beyond the agency work.
Sean's work in public safety communication extends beyond client engagements into two ongoing projects rooted in that same background.
Get Started
Tell us about your situation.
All engagements begin with a discovery conversation. There's no hard sell - we want to understand your goals before proposing anything. If we're not the right fit, we'll say so.